Antonio Cecere


Diamonds: The Most Influential People Of the Decade.

Diamonds Standards Organization honors the commitment of the professionals around the world whose outstanding work in the last decade contributed to create ethical awareness in the diamond and jewellery sectors and helped promote the entire industry.

Antonio Cecere is President of Geneva Diamond Exchange and he is Founder and Vice President of Monaco Diamond Exchange, innovatively established as compliance regulators. He chairs GDE Privée coordinating asset-based lending, he is President of Diamond Investment Club for the financing of rough diamonds trades and he is on the board of MGI Blockchain Technology in UAE. He served as professor at International University of Monaco (INSEEC) and lectured at Bicocca University of Economics in Milan. He was bestowed in United Kingdom by H.R.H. The Princess Royal for services rendered to the industry and in the Principality of Monaco he was presented with the I.P.A. Honorary Diploma. Mr Cecere received the Honorary Membership.

Why is ethical sourcing important in a modern society?

Why informing customers that their purchase conforms to ethical standards has become a necessity?

Why is ethical sourcing important in a modern society?
Because the revenue generated by the sale of rough diamonds is not employed for criminal activities against sovereign states. Generally, this translates into more law-obeying communities and the growth of local economies creating jobs, education and healthcare.

Why informing customers that their purchase conforms to ethical standards has become a necessity?
Consumers today are informed and conscious about the ethical impact of their purchase. The benefit of this public’s sensibilization towards ethical sourcing is that it caused a shift in consumer behavior; however, it also created a barrier at point-of-sale that needs overcoming at every single sale concerning the ethical compliance which is the rationale behind DSO certification. Therefore, an ethical certification designed to reassure customers does not simply play as an act of self-regulation, but most importantly it supports sell-out by reestablishing confidence and transparency with the customers.

What is your background?
I worked in the trade since the late nineties and I had the fortune to experience the different facets that compose this sector always aspiring to the highest standards; I specialized in turnarounds and repositioning working with brands from the Richemont Group and the Swarovski Group; I worked in highly branded environments, like Bally and Burberry, I traded in the competitive polished diamonds market and promoted alternative investments; I structured rough diamonds trades and I lectured at universities on tax efficiency and opportunities in the diamond sector. This rather diverse experience granted me the chance to observe up-close exceptional professionals at work and learn so much about this supply chain of excellence.

What is your area of focus?
We connect the diamond and financial sectors. A diamond is a collateral, both when mounted, loose or in its rough state. We explore all that a diamond can become as an asset and how to standardize the processes in order to make the solutions sustainable. Ethical compliance, blockchain, tokenization and asset-based financing are some of our areas of focus, alongside trading and consulting, and this is testimony of how fast the sector is evolving.

“To reassure customers does not simply play as an act of self-regulation, but most importantly it supports sell-out by re-establishing confidence,,


How would you describe the last ten years?
Both Geneva Diamond Exchange and Monaco Diamond Exchange have been accepted on the NGOs registry of United Nations Department of Economic and Social Affairs for their role as compliance regulators. This direction of the two exchanges confirms the importance that ethical sourcing reached in modern times. I think ultimately customers and investors need to feel reassured. All our initiatives aim to reinstate confidence, reinforce legitimacy and contribute to the commoditization of diamonds.

“ We explore all that a diamond can become as
an asset ,,


What can we expect in the next decade?
Blockchain will play a major role in the development of society and how business is achieved. Its applications in our sector already showed glimpse of the future; alternative financing, like tokenization, will deliver a solution to the dependence from banks and institutional lenders. Important mines, like Argyle, will start closing and global production will reduce; depending on when this happens, we will start seeing a widening gap between supply and demand which will cause appreciation. Synthetic diamonds will find their position and proposition guided by De Beers and Swarovski that will occupy and brand the market to raise the benchmark.

On a more personal note, what is your favourite shape?
Undoubtedly, the Marquise.

What is your favourite diamond color?
Blue Green variations are interesting and a bubble gum can take your heart.

What is your favourite gemstone?
Diamonds followed by Sapphires, for their variety of colors, and Tanzanite for its rarity.

What is your favourite jewllery brand and why?
Cartier for their elegance, Graff for their timeless beauty and Jacob & Co. for being outrageous.

What is your favourite watch brand and what model most attracts you?
Lange & Söhne and Vacheron Constantin for the movements, Cartier and Patek for their elegance and Rolex vintage classics for their iconic status.